EVENT PREVIEW
EVENT PREVIEW
The ARA Show 2025
A Sneak Peek at The ARA Show 2025
By Seth Skydel
Billed as the world’ s largest equipment and event rental industry trade show, the annual gathering of the American Rental Association( ARA) brings together rental business owners, managers and their teams, suppliers and manufacturers, independent manufacturer representatives and service providers.
This year, The ARA Show at the Las Vegas Convention Center will be held over a new midweek schedule that starts a day early with the return of the Future of Equipment Rental on Tuesday, Jan. 28. The full-day education and networking workshop will feature speakers and sessions focused on new technologies and emerging trends for rental businesses.
The ARA Show 2025 officially kicks off with a full day of education on Wednesday, Jan. 29 featuring sessions on a variety of topics for rental professionals. Throughout the day, 16 education sessions will be held in four tracks, including:
Impactful Leadership
● What’ s Your Pink Cadillac? The Transformational Power of Prioritizing Joy
● No Excuses # OneDecisionAway: Break Through Fear and Adversity to Play a Bigger Game in Business and Life
● TOPGUN Lessons Learned
● Transformational Leadership: The Building Blocks to Becoming a Game-Changing Leader
Innovation Strategies
● The AI Gameplan: Practical Strategies and Game-Changing Tools for Rental Industry Leaders
● Economic Update: What to Expect in 2025 and Beyond
● Understanding the AI Revolution: Transforming the Equipment Rental Industry
● Leveraging Digital Forensics to Mitigate Risk in the Rental Industry
Operational Excellence
● How High-Performing Salespeople Overcome Customer Indecision
● The Bridge to Excellence: Building
The ARA Show includes a three-day trade show where exhibitors make product introductions and display their latest innovations. The show also includes an outdoor exhibit area that provides space for equipment demonstrations.
Capacity for Sustainable Performance
● Creating Unforgettable Customer Experiences in the Rental Industry
● Choices and Consequences: Real World Ethical Dilemmas in Business
Workforce Engagement
● Chasing the Moving Finish Line: Using Self-Leadership to Bounce Forward in Work and Life
● Get it Right Today, Not Tomorrow
● Shifting Your Hiring Mindset and Unlocking Potential in Your Workforce
● Working as One: Bridging Generational Gaps
The Keynote Session at The ARA Show will be delivered by David Pogue on Thursday, Jan. 30. A technology expert and speaker, Pogue is the New York Times bestselling author of Pogue’ s Basics, a series of essential tips and shortcuts, as well as several books in the For Dummies series and the Missing Manual series of computer books.
12 l January-February 2025