ARA 2025
and retail markets, featuring a 10,000-pound lift capacity and 44-foot lift height without needing outriggers. It includes a constant pressure hydraulic system for faster boom activation and comes standard with a two-year telematics package for enhanced machine monitoring.
The bustling show floor at the ARA trade show features leading equipment brands showcasing their latest innovations and machinery.
The E313 electric telehandler, designed for warehousing and manufacturing, offers a 13-foot reach and a 3,500-pound capacity. Manufactured in Europe by AUSA, a recent JLG acquisition, it enhances productivity in confined spaces.
Clear Sky Telematics provides two-way equipment monitoring, creating a Bluetooth mesh network on jobsites. It offers real-time tracking of machine location, battery life, fuel levels and diagnostics, accessible through a web portal, mobile app and application programming interfaces integration.
Magni
Magni showcased its latest heavy machinery, focusing on three core product lines: fixed boom telehandlers, rotators and heavy lifts.
A highlight was the new 6k telehandler, designed to compete with JCB’ s 519 models, offering a 6,000-pound lifting capacity and a 19-foot reach.
Emphasizing safety and operator convenience, Magni detailed features such as fully enclosed cabs with air conditioning, heating and radios.
Its Element system, a load moment indicator, delivers real-time height and weight data via a digital display for improved load monitoring. A boom tip camera enhances visibility, and remote operation capabilities increase efficiency.
Magni is expanding in the rental market, particularly with rotators gaining popularity in concrete contracting and steel erection.
Kubota
Kubota showcased its latest construction equipment, emphasizing comfort, technology and efficiency upgrades.
The SVL97 compact track loader features a fully sealed cab, enhanced HVAC with 40 % more airflow, a touchscreen with keyless start and a swing-out radiator for easier maintenance.
The U17.5 and KX0405 excavators offer advanced hydraulics, improved visibility and various dozer blade configurations. The KX0405 includes a 7-inch LCD display, LED work lights and keyless start, while the U17.5 provides lower sticks for added comfort, expanded floor space and USB charging ports.
Kubota’ s Now Telematics delivers real-time machine monitoring and maintenance alerts, enhancing jobsite efficiency.
The company also emphasized its strong dealer network and its commitment to quality since 1972.
Pettibone
Pettibone introduced the 1044X telehandler designed for rental
OTR Engineered Solutions
OTR, known for wheels, tires and tracks across various industries, showcased custom tread designs, efforts to minimize tariffs and extensive aftermarket services. They unveiled the LIFTBOSS tire, tailored for telehandlers in the 6,000- to 12,000-pound range, offering superior traction in muddy conditions to boost jobsite performance and simplify inventory management.
OTR also announced plans for a smaller LIFTBOSS version for 5,000-pound telehandlers and shared insights into real-world applications of its products.
Attendees take a well-deserved break at the beer garden or played corn hole.
Save the Date
ARA will move to Orlando, Florida, March 2-4 in 2026, with its Events U program on Feb. 28 and educational sessions starting on March 1.
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