WEB WATCH
Find breaking and exclusive daily construction news online at LiftandAccess. com, or subscribe to our weekly eNewsletter, Lifting 360, to receive the news in your inbox once a week. Here’ s an overview of news you may have missed.
People
Whiteman
Pedriana
NOBLELIFT, a provider in lithium-iron material handling technology, has recently named Tim Whiteman as its CEO and Bill Pedriana as its new president. Whiteman, an industry veteran with extensive experience in the mobile elevated work platform( MEWP) rental sector, will focus on maximizing production capabilities in China and Malaysia while expanding the division’ s presence in global rental markets. Pedriana previously served as chief marketing officer at Big Joe Forklifts.
Mazzella has promoted Adam Franz to vice president, lifting branch development. With nearly two decades of experience at Mazzella, Franz has held various leadership roles, including project management, purchasing, crane
Franz sales, branch management, sales
management and most recently, director of national accounts. In his new role, Franz will lead efforts to strengthen Mazzella’ s position in the lifting industry.
Hy-Brid Lifts has appointed David Porter as its new vice president of sales and marketing to strengthen its presence in North America and drive future growth in the aerial lift equipment market. In this new role, Porter will oversee Hy-Brid’ s North
Porter American sales team, spearheading
initiatives to foster customer relationships, drive growth and explore new product development opportunities.
PB Lifttechnik, a German manufacturer of scissor lifts, has appointed Carmine Gibilisco as director of sales for the United States and Canada. In this role, Gibilisco will work closely with Arne Dirckinck-Holmfeld, the company’ s
Gibilisco head of sales for international markets, to expand PB Lifttechnik’ s presence in North America.
Palazzani Industrie has announced the appointment of Claudio Teoldi as its new export sales director. Teoldi, bringing over 25 years of experience in the automotive industry, will focus on expanding key accounts across
Teoldi Europe, supporting existing
customers and growing the company’ s dealer network.
Manufacturers
Custom Equipment LLC, the manufacturer behind Hy-Brid Lifts, has rebranded to AXCS Equipment. Established in 1981, the company has a long history of providing solutions and exceptional service to meet customers’ aerial work needs. Despite the name change, AXCS remains dedicated to the same values. The rebrand follows a merger with ASKO Holding, a Turkish-based company involved in construction, agriculture, energy and technology, which expanded AXCS’ s product offerings. The company now provides scissor lifts, telehandlers, articulated booms and vertical masts.
Dealers
Magni Telescopic Handlers has partnered with New Tec, an equipment solutions provider, to expand its dealer network in Iowa, South Dakota and Minnesota. New Tec will offer Magni’ s full range of telehandlers, including the RTH rotating, HTH heavy lift and TH fixed boom models, for rental and purchase.
Rental
H & E Rentals( H & E) has unveiled its latest addition, the Denton branch, marking the seventh general rental location in the bustling Dallas-Fort Worth metro area. Over the past year alone, H & E has embarked on an ambitious expansion journey, opening 17 new branches nationwide – six of which are nestled in the heart of Texas – and acquiring nine others.
Magni Telescopic Handlers has partnered with Ring Power, an equipment provider with 16 locations in North and Central Florida. Ring Power will now serve as an official dealer of Magni’ s full range of telehandlers, including the RTH rotating, HTH heavy lift and TH fixed boom models, offering them for rental and sale across their service region.
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