NEW TECHNOLOGY
Kubota Grand L70 Series
Compact, Bigger
and Better
Kubota’ s Grand L70 Series brings customer feedback to the flagship
By Maggie MacHale
The Grand L70 series was designed with customer and dealer feedback in mind, leading to new features such as an optional light package for improved visibility, a redesigned cab and optional front and rear camera views.
At Kubota Connect 2025, held Sept. 29 to 30 in Grapevine, Texas, Kubota Tractor Corporation unveiled its newest flagship compact utility tractor lineup, the Grand L70 Series. Designed through extensive customer and dealer collaboration, the Grand L70 represents the next evolution in Kubota’ s compact tractor line, with enhanced technology, refined ergonomics and improved operational efficiency aimed squarely at professional users and contractors.
The new Grand L70 lineup includes four models ranging from 37 to 60 horsepower: the 3770 Deluxe, 4270 Deluxe, 3970 Premium and Grand L60 Premium, each engineered to balance power, usability and operator comfort. This generation replaces Kubota’ s previous Grand L60 Series, simplifying the lineup into two trim levels, Deluxe and Premium, while eliminating the older GST transmission option in favor of the now-standard hydrostatic transmission. The change reflects operator preference for smoother, more intuitive control.
Customer-Driven Development
Kubota’ s product team conducted a multi-year research effort to identify operator priorities before launching the L70 project. The goal wasn’ t to fix performance issues, but to integrate modern technology and comfort features demanded by today’ s buyers.
“ We’ re trying to get a 360-degree understanding of what the market is doing,” said Paul Manger, executive director of product marketing at Kubota.“ Things change, the trends change, and we don’ t want to get caught behind.”
That feedback is evident throughout the tractor, from the cab layout to the control response. The new series delivers a better operator experience while maintaining Kubota’ s trademark durability. The design blends proven mechanical reliability with advanced digital controls, giving operators both functionality and usability.
Following the release, the Kubota team plans to continue the open communication with the customers, to see how well they hit the mark.
Manger continued,“ When
customers buy these machines, we’ ll go visit them, some of them a year afterwards and we’ ll say, how’ s it been? We’ ll ask them: how are you, do you like it, are you glad you bought it? We want to hear.”
Kubota ProCab
One of the most visible upgrades is the all-new four-post Kubota ProCab, standard on Premium models and available across the range. The redesigned cab eliminates traditional center pillars and expands the glass area by four square feet, improving visibility on all sides.
Bobby Cummings, product marketing director for compact utility tractors with Kubota, recalled,“ When I joined the team and first saw the machines, the first thing I said was,‘ Wow, that’ s a new cab.’ I recognized it immediately.”
Operators can benefit from clearer sightlines around the loader, further aided by optional front and rear cameras for precise work in tight spaces.
The ProCab also improves air
November-December 2025 l 25