EVENT PREVIEW
EVENT PREVIEW
Las Vegas Rocks the World of Concrete
The Super Bowl of Masonry Premieres in January
By Cindy L. O’ Hara
For those in the mason and concrete industry, there is( almost) no better time of the year than January when tens of thousands of like-minded people gather in Las Vegas, Nevada to celebrate everything concrete and bricklaying at the World of Concrete( WOC).
For starters, there’ s the not-to-bemissed SpecMix 500, a competition that has been a part of WOC for 22 years and pits the best of the best masons against one another for a chance to win more than $ 125,000 in cash and prizes, including a 2025, fully loaded 4-by-4 pickup truck.
In January 2024, Michael Schlund returned to defend his title from his 2023 win( and did) against the likes of Fred Campbell, the elder statesman who has won this contest the most and has been equated to the Tom Brady of masonry.
This year, WOC celebrated its 50th Anniversary with 60,000 of its closest friends, who trafficked the 700,000-square-foot arena, alongside
120 masons from different countries, simply to see just what new and exciting things the 1,500 exhibiting companies had to offer industry participants.
“ For over 25 years, PALFINGER has been proud to be part of the World of Concrete, and we’ re just as excited to
Top: The 2024 World of Concrete welcomed almost 60,000 registered professionals, saw heavy traffic on the show floor, and more than 120 masons from different countries in attendance.
Bottom: A skilled mason competes in the Masonry Skills Challenge, showcasing precision and craftsmanship by carefully applying mortar to concrete blocks during a hands-on competition event.
18 l November-December 2024