TECHNOLOGY SPOTLIGHT
Meeting Customer Needs
By Ben Bradshaw
New technology development at Genie is aimed at improving everyday operation
We live in a world where technology permeates nearly everything we do. The speed with which new technologies are applied, even in the construction industry, might make it easy to lose sight of why. The“ why” is to help customers become more productive, and to get the most value out of their investment.
While it’ s true that industry standards can be the impetus for implementation of new technology, it’ s not the only or primary driver. A pipeline of quality improvements, options and new features is also essential. And the priority, and sometimes the inspiration, for these projects are end users and rental partners.
Driving Innovation While Genie anticipates what the industry will need as standards evolve, customer input also plays a role in innovation and listening to the“ Voice of the Customer” is an intentional process. Our rental partners will hear about trends or challenges from contractors and end users long before we will. Receiving that input from them is incredibly valuable in developing equipment, options and accessories that meet their needs not only today, but in the future.
Two new options, being introduced this fall, are prime examples. Lift Guard Lanyard Alert is a secondary guarding system designed to encourage boom lift operators to utilize established platform anchor points. Similar to seatbelt warning systems in cars, Lanyard Alert provides visual and audible warnings if the operators’ fall system lanyard is not attached to the anchor point of the platform. An advanced version prevents machine functions if the lanyard is not attached
24 l September-October 2025