EDITOR’ S PAGE
EDITOR’ S PAGE
Information Drives Success
Seth Skydel
JULY-AUGUST 2024 • VOLUME 21 • NUMBER 4
EDITORIAL & DESIGN Brian Ethridge HEAD OF CONTENT brian. ethridge @ catcomnet. com
Seth Skydel SENIOR EDITOR seth. skydel @ catcomnet. com
Becky Rasmussen GRAPHIC DESIGNER brasmussen @ catcomnet. com
N early four decades ago, at the start of my career as a B2B magazine editor, a seasoned industry journalist and mentor explained my role.“ Our job is to figure out what our readers need to know and give them information they can use to improve their company’ s operations,” he said.
It’ s a lesson I have carried with me and a goal I have strived to achieve since then, and over the years has been one of the main criteria I consider when deciding whether to join the staff of a publication. If a magazine, or in more modern terms an industry media outlet, is not focused on serving their readers, it is no place for me.
When the opportunity to begin writing for Lift & Access came my way, however, the decision was simple. I had known the publication for several years through an industry association, and saw it as a very valuable resource for its audience.
More recently, with the acquisition of this publication by Catalyst Communications Network and the opportunity to expand my role, the choice was never in doubt. From my first discussions with the company’ s leaders and continuing today with the content team, it has been clear that reader value will always be a top priority.
In Lift & Access, I also saw an opportunity to use the expertise I have developed serving at truck fleet, and transportation and logistics magazines.
Immediately apparent were the similarities between the information needs of these vital industries. Across the board, the management of commercial assets comes with many of the same challenges. The idea that I could help industry stakeholders solve them by providing solutions was of immediate and great interest.
Going forward, the information needs of Lift & Access readers will be the driving force behind the development of our editorial content. We will explore current and long-term issues with sources among utility and construction equipment users, manufacturers and providers of services and industry entities. We will tell your stories accurately, and in an engaging way.
Our editorial calendar lists some of the many topics we will be covering, including features that focus on lifting and access equipment, management practices for operations, personnel and maintenance, safety and a wide range of products, solutions and technologies. At the same time, we are actively updating our website with the latest news.
We will also be relying on you to help us achieve that goal by reaching out to gauge your interest and to provide us with material to address your needs. Working together, we will“ figure out what our readers need to know and give them information they can use to improve their company’ s operations.”
ADVERTISING Lurene Goodnight SALES SPECIALIST 720-892-5476 / lurene. goodnight @ catcomnet. com
Cindy Kirby SALES SPECIALIST 515-890-0526 / cindy. kirby @ catcomnet. com
Wendy Zurn SALES MANAGER 515-574-2312 / wendy. zurn @ catcomnet. com 515-574-2361( fax)
Kevin Janson VP OF SALES 248-895-2500 / kevin. janson @ catcomnet. com
Olga Dubinok DIRECTOR OF BUSINESS DEVELOPMENT 815-814-3907 / olga. dubinok @ catcomnet. com
Advertising rates, circulation, deadlines and mechanical requirements available upon request.
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Change of Address Send new address with mailing label to: Catalyst Construction Division, 1207 Central Ave, FL 2, Fort Dodge, IA 50501
Published by:
Lift and Access is published seven times per year in January-February, March-April, May-June, July-August, September-October, October( Annual Equipment Guide) and November-December by Catalyst Construction Division, 1207 Central Ave, FL 2, Fort Dodge, IA 50501, Phone 515-574-2312, Fax 515-574-2361. Subscription: Lift and Access is mailed free to major users of lifting equipment in the United States and Canada. POSTMASTER: Please send address changes to Catalyst Construction Division, 1207 Central Ave, FL 2, Fort Dodge, IA 50501.
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6 l July-August 2024