Lift and Access 2026 - September-October | Page 34

WEB WATCH

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Skyjack has announced two additions to its North American sales team, appointing new territory sales managers in several U. S. regions as part of efforts to strengthen leadership
De La Torre and customer support.
The appointments, announced June 15, 2026, include Steve De La Torre and Brian Wesley, both of whom bring experience in aerial equipment, material handling, and construction equipment rental
Wesley markets.
De La Torre will serve as territory sales manager for Colorado, Arizona, and New Mexico. According to Skyjack, he brings more than 21 years of experience in the aerial lift and material handling sectors, with a focus on customer support and business development. His experience includes working with rental companies throughout the Southwest.
Brian Wesley has been named territory sales manager for Louisiana, Mississippi, Alabama, and West Tennessee for Skyjack, replacing Bob Webb, who is retiring from the role. Wesley brings more than 25 years of experience in construction equipment rental and has worked with customers in Louisiana and Mississippi markets for more than 20 years.
Skyjack has also named Dave Wanta regional vice president of sales for the Southeast United States, bringing the industry veteran back to the company after previously
Wanta serving as its national accounts
manager.
Wanta has more than 30 years of experience in machine and equipment sales, along with leadership experience in construction and aerial equipment. During his previous tenure with Skyjack, he served as national accounts manager from 2017 to 2020.
Matt Tavianini, Skyjack’ s vice president of sales for North America, said Wanta’ s rental industry experience will add perspective to the company’ s Southeast sales team.
Wanta said his return creates an opportunity to continue working with Skyjack customers and supporting their goals.
MEC Aerial Work Platforms has strengthened its product management team with the appointments of Rob Orlowski as director of product development and Corey Raymo as director of
Orlowski
aerial work platform products.
The company said the additions are intended to strengthen the team responsible for translating field feedback and rental fleet requirements into future
Raymo product development.
Orlowski joined MEC in January 2026 and leads the company’ s product development process, cross-functional program execution, and product portfolio analytics.
Raymo joined MEC in March 2026 and oversees product strategy and lifecycle management for the company’ s scissor lifts, vertical mast lifts, and boom lifts. He brings more than two decades of MEWP industry experience, having previously held product management, engineering, and aftermarket leadership roles at JLG Industries and Manitou Americas.
According to MEC, the expanded leadership team supports the company’ s continued investment in product development and portfolio growth.
MEC Aerial Work Platforms has also appointed Lindsay Stalfort as regional sales manager for the Southwest and Rocky Mountain region, expanding dealer and customer support efforts across the
Stalfort territory.
The company announced the appointment on June 17, stating that Stalfort will work with dealers and rental customers while helping communicate field feedback to support future product decisions.
According to MEC, the role is intended to strengthen day-to-day support for rental fleets and improve communication between customers and the company.
Stalfort brings more than 27 years of experience in the equipment industry, including positions in sales and finance.
MEC said her background in equipment sales and dealer support will help strengthen relationships with customers and channel partners throughout the region.
Arrowhead Winch has named Joe Hillenburg senior district sales manager, expanding its sales leadership team within the winch, hoist, and drive equipment sector.
Hillenburg The company announced the
appointment on June 5, stating that Hillenburg brings more than 20 years of experience in sales and leadership roles within the industry, along with familiarity with BRADEN, CARCO, and Gearmatic product lines.
Before joining Arrowhead Winch, Hillenburg served as national sales and marketing manager at Winches Inc. He also previously worked as technical sales and service manager for PACCAR Winch, now part of Arrowhead Winch, where he supported product service and technical assistance.
Franna, a global pick-andcarry crane manufacturer, has appointed Vianney Largillier as regional sales manager for North America. The role focuses on expanding market development, customer engagement,
Largillier
and distributor support across the region.
Largillier brings experience in crane sales, equipment rental, and construction. He most recently worked with Maeda Mini Crane in the United States, where he supported rental channel development and customer relationships with contractors and end users.
In his new role, Largillier will work directly with contractors and rental companies while supporting distributors and increasing awareness of pick-and-carry crane applications across North America.
Merlo America has appointed Mike McBroom as parts manager, adding more than 20 years of experience in parts operations, inventory management, and dealer support to its North American team.
McBroom
McBroom has held a variety of leadership roles in the heavy equipment industry. He previously spent 12 years with Volvo Construction Equipment in Parts Technical Support and Customs Compliance positions, supporting dealers across North America and gaining experience in parts management, technical troubleshooting, and import compliance.
According to Merlo America, McBroom will focus on strengthening parts operations and improving support for dealers and customers.
Manitou Group has named Chris Genal as vice president of sales for North America, effective July 1, 2026.
Genal will be based at the company’ s North American
Genal headquarters in West Bend,
Wisconsin, where he will lead sales efforts for the Manitou and GEHL product lines throughout the region.
In his new role, Genal will be responsible for driving top-line performance, increasing market share, and ensuring that commercial operations align with Manitou Group’ s global corporate structure.
According to the company, Genal will develop
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