and execute market penetration strategies across Manitou Group’ s distribution networks, rental markets, and dealer management systems. His responsibilities will include supporting dealer performance, building relationships with strategic customers, and evaluating market conditions and competitive trends.
Genal has more than two decades of experience in the capital equipment, agriculture, and industrial markets. His career has included leadership roles in sales, dealer development, and distribution management.
Kubota Tractor Corporation has named Charlie Kowalski vice president of information technology for its U. S. operations.
The company said Kowalski will direct its enter-
Kowalski
prise technology strategy and oversee the IT organization as Kubota continues to focus on growth and operational performance.
His responsibilities will include initiatives related to enterprise resource planning systems, including SAP, supply chain systems, IT service management, and HR platforms. Kubota said he will work to optimize business performance through automation, integration, and simplification of enterprise systems.
Kowalski joins Kubota after serving as senior director of product and enablement at ServiceNow.
Bobcat Company announced a leadership transition in its North American operations as Mike Ballweber, president of Doosan Bobcat North
Ballweber America Inc., retired on July 31.
The company said Scott Park, CEO and vice chairman of Doosan Bobcat Inc., will serve as interim president of the North
Park American region until a
successor is appointed. Park will work with the regional leadership team to maintain continuity while supporting Bobcat’ s strategic priorities and ongoing product, manufacturing, and growth initiatives.
Ballweber joined Bobcat in 1998 and was named president in 2019. During his tenure, he helped expand the company’ s product portfolio, strengthen its dealer network, and advance manufacturing and innovation efforts. He also guided the business through the COVID-19 pandemic and global supply chain challenges.
Ballweber remained with the company through July 31 to help ensure a smooth leadership transition.
Kooner Fleet Management Solutions has appointed Micah Einterz as its new head of strategy, a newly created executive position focused
Einterz on the company’ s longterm growth, strategic partnerships, and organizational development.
In the role, Einterz will work with Founder and CEO Gary Kooner and the executive leadership team to help shape the company’ s long-term strategy, identify growth opportunities, strengthen partnerships, and support expansion across North America and international markets. He will also oversee company-wide strategic planning initiatives, improve cross-functional execution, and help diversify revenue streams as the company continues to grow.
Einterz brings more than 15 years of strategic leadership experience. According to the company, he previously held leadership roles at Amazon, where he helped develop operating models and organizational frameworks, introduced processes to strengthen vendor performance, and advanced analytics capabilities to support decision-making. His work also contributed to the expansion of Amazon’ s middle-mile fleet through cross-functional collaboration across product, engineering, and operations teams.
AXCS Equipment has appointed Nick Lewis as regional sales manager for the Mid-Atlantic United States, adding an equipment rental industry
Lewis veteran with more than 30
years of experience to its sales team. Lewis previously served as region manager at National Tank & Equipment, regional sales manager at W. O. Grubb Crane Rental, and district sales manager at United Rentals. His background includes sales leadership, customer engagement, and business development.
As AXCS Equipment’ s Mid-Atlantic regional sales manager, Lewis will focus on managing and expanding the company’ s territory, supporting dealer and rental partners, and developing new business opportunities. He will also work with new and existing customers in the region.
Manufacturers
Big Joe Forklifts celebrates 75 years
Big Joe Forklifts is marking its 75th anniversary in 2026, celebrating its history in material handling while continuing to expand its focus on lithium-ion and autonomous equipment.
The company, founded in 1951, began with the introduction of its In Between Handling( IBH) manual straddle stacker. According to Big Joe, the product remains in production more than 70 years later at its Wisconsin manufacturing facility.
Since its founding, Big Joe has expanded its offerings to include powered pallet trucks, compact powered stackers, integrated lithium-ion forklifts, and autonomous material handling systems. The company also noted that its E30 electric pallet truck helped establish the ITA Class 3.1 category.
Headquartered in DeForest, Wisconsin, Big Joe serves customers throughout North America through its dealer network. The company said its investments in electrification, lithium-ion battery manufacturing, and automation have accelerated since joining the EP Equipment family in 2009.
Big Joe said it will commemorate the anniversary throughout 2026 with events and initiatives recognizing the employees, dealers, customers, and product innovations that have contributed to the company’ s history.
Dealers
Yanmar Compact Equipment North America( YCENA) has expanded its authorized dealer network by adding three new dealerships in Ohio, Colorado and Vermont, broadening
Yanmar adds three dealers to strengthen U. S. equipment support
customer access to compact equipment, service, and parts across the U. S.
The company said Holmes Rental Station, ReadyDig, and Wood’ s CRW Corp. will represent its line of compact track loaders, mini excavators, compact wheel loaders, and tracked carriers. The appointments are part of Yanmar’ s broader strategy to strengthen its dealer network and expand customer support in key markets.
Holmes Rental Station operates four Ohio locations and has previously served as a Yanmar Rural Life dealer while also renting Yanmar compact equipment.
ReadyDig will support customers through locations in Greeley, Hudson, and Yuma, Colorado.
Wood’ s CRW Corp., based in Williston, Vermont, will provide equipment sales along with genuine parts and service support.
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